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J-Pop girl group ATARASHII GAKKO! to attend Crunchyroll Expo



ATARASHII GAKKO! - Photo Credit: Crunchyroll
Photo Credit: Crunchyroll

Progressive J-Pop girl group ATARASHII GAKKO! will be a featured performer at Crunchyroll Expo 2022 during a first ever ‘New Crunchy City Music Fest’.

New Crunchy City Music Fest @ Crunchyroll Expo will take place on August 5 – 7, 2022 at the San Jose McEnery Convention Center in San Jose, California. Crunchyroll Expo 2022 will also be available virtually online as in past years.

The music fest will be available free of charge for all Crunchyroll Expo 2022 ticket holders.

About ATARASHII GAKKO! + Music Video

“ATARASHII GAKKO! (literally meaning “new school” in Japanese) are a group of four young women who are redefining what it means to be a girl group.
They wear sailor-fuku (sailor suits) uniforms in a style that were worn by Japanese students back in the 70s and 80s with long skirts and pulled-up socks, and staunchly refuse to be objectified. Their aggressive and expressive dance moves, which they choreograph themselves, are a hybrid of the energy of Japanese butoh dance, heavy metal headbanging, and hip-hop street dancing.
Musically, AG! brings together elements of modern J-Pop, Showa-era kayokyoku, rap, punk, dance music, but it would be pointless to try to categorize them in any genre.”

The progressive J-Pop girl group consists of members: Mizyu, Rin, Suzuka, and Kanon.

About New Crunchy City Music Fest at Crunchyroll Expo 2022

ATARASHII GAKKO! - Photo Credit: Crunchyroll

Pop group ATARASHII GAKKO! (known in Japan as Atarashii Gakkou no Leaders / New School Leaders. – Photo Credit: Crunchyroll

“The New Crunchy City Music Fest will offer Crunchyroll Expo attendees three days of jam-packed performances. Fans can expect a headlining performance every day, alongside a mix of local and international artists.
Select acts from the music festival will be available via streaming and / or video on demand, with additional details to come soon.
Access to the New Crunchy City Music Fest is included free with tickets to Crunchyroll Expo.”

Gita Rebbapragada, Crunchyroll’s Chief Marketing Officer, on New Crunchy City Music Fest:

”Crunchyroll Expo is more than just an anime convention, it transports fans into the world of anime, connecting them to each other and the content they love through panels, premieres, meet and greets and more.
Now in our sixth year, we’re excited to introduce the New Crunchy City Music Fest, allowing fans everywhere to enjoy the music powering up their lives and their favorite series.”

About Crunchyroll Expo:

“Crunchyroll Expo is a yearly celebration of all things anime, featuring unique panels, exclusive merchandise, and world premieres. This year’s show will both be in-person and streaming online August 5–7, 2022, with an additional digital replay available until August 9, 2022.
In person, fans will be transported to New Crunchy City, a bustling anime metropolis comprised of four distinct districts: the Central Shopping District featuring anime merchandise, con exclusives, swag and more, the Arts District home to nearly 150 artists, the Theater District showcasing anime premieres and screenings, and the Super Arcade featuring Club Yuzu, the place for gaming, raving, and more unique programming.”
Badge registration is available now on”

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Nir Regev is the founder of The Natural Aristocrat. You can directly contact him at [email protected] for coverage consideration, interview opportunities, or general comments.

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