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Barry Berkman and NoHo Hank in Season 2, Episode 3: “Past = Present x Future Over Yesterday” - Pictured from left to right: Bill Hader and Anthony Carrigan - Photo Credit: Isabella Vosmikova / HBO Barry Berkman and NoHo Hank in Season 2, Episode 3: “Past = Present x Future Over Yesterday” - Pictured from left to right: Bill Hader and Anthony Carrigan - Photo Credit: Isabella Vosmikova / HBO

Barry

HBO’s Barry invited to shoot episode at Yoshinoya by CEO Dar Vasseghi

Photo Credit: Isabella Vosmikova / HBO

Published

5 years ago

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Barry director Hiro Murai posted an Instagram story of a thank you letter he received from Yoshinoya America CEO Dar Vasseghi inviting them to shoot there.

HBO Barry Director Hiro Murai received an intriguing offer from Yoshinoya America CEO Dar Vasseghi, after the Japanese fast-food chain’s beef bowl was mentioned during an episode. Murai, who’s directed four episodes of the series, was thanked for the ‘stunning’ inclusion and invited to shoot an episode on-location at Yoshinoya.

The letter, dated April 10, 2019, also thanked Barry executive story editor / writer Taofik Kolade (6 episodes). Credit to Reddit user BROWN-52 for first spotting it and taking a screenshot of Hiro Murai’s Instagram story for fans at Barry’s official Reddit page.

Between the unintentional ‘Starbucks’ product placement on Game of Thrones and now Yoshinoya on Barry, franchises might not need to pay an advertising fee anymore! Joking aside, utilizing Yoshinoya in the series could be mutually beneficial to both parties ala Better Call Saul’s fictional Los Pollos Hermanos. Plus, the ‘set’ for Yoshinoya is already ready made, no need to even rent the place.

Yoshioya responding to getting mentioned in Barry from r/Barry

Letter to Barry’s Hiro Murai and Taofik Kolade Text:

Dear Misters Murai and Kolade,

We were recently stunned to hear that your most recent episode of Barry began with the suggestion of a trip to Yoshinoya for a Beef Bowl. While we don’t know which of you is directly responsible for this line, we’d nevertheless like to thank you both.

We’re not sure whether the show is what it is because of Bill Hader’s unique comedic talent, or the fact that the concept of an “emotionally conflicted assassin taking an acting class” is inherently funny, or both, but we want you to know that we are big fans of the show.

Please accept some gift certificates for free bowls at Yoshinoya and feel free to share them if you are so inclined. We would like to further offer up one of our stores as a location for a shoot for one of your upcoming episodes. I think shooting at Yoshinoya would be a hit.

With gratitude,

Dar Vasseghi
Chief Executive Officer
Yoshinoya America

Be sure to read about Better Call Saul’s Patrick Fabian (Howard Hamlin) making his first-ever Barry cameo recently on Sally Reed’s TV/Film reel!

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Nir Regev is the founder of The Natural Aristocrat. You can directly contact him at [email protected] for coverage consideration, interview opportunities, or general comments.

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